If you have a website for your business, it’s likely that you’re already familiar with the term on-site SEO, or Search Engine Optimization. This tactic is one of the ways businesses can increase traffic to their site and boost brand awareness by helping users find them online.

SEO has gone through many changes over the past few years with scores of sites being penalized by Google for shady or “black hat” tactics, mostly involving link building. Today, it is more about building up the authority of your site through high-quality content; of course, any reputable SEO agency in Toronto has its own tricks and techniques.

Many SEO tactics take place off your actual site, but there are also a variety of “on-site” SEO strategies, including keyword density, site structure and layout, and on-page details which can increase your search engine rankings.

There are a variety of ways that you can optimize your page and increase traffic, but these are some of the favourites of top SEO companies in Toronto:

Use Keywords in Your On-site SEO Titles

Your title tag is arguably the most important part of your on-site SEO strategy. This is because engine algorithms are programmed to look for content and relevant keywords in areas like your titles and headers first.

As a result, pages with keywords included in easy-to-find areas tend to get ranked higher and gain more visibility.

Make Your Pages Pop with Multimedia

No matter how clever your copy, text can only do so much to keep a visitor on your page. By incorporating images, video, infographics, diagrams, and other kinds of media, you can reduce your bounce rate and keep visitors engaged and on your page longer.

Use SEO-Friendly Permalink URLS on Your Pages

Keeping your URLs short and keyword-rich is one of the best strategies for increasing your site’s rankings in Google and other search engines. URLs which are long, confusing and unclear don’t fare as well in search engines because it’s harder for them to distinguish the value of the content when it’s represented by a bunch of randomly generated numbers and letters.

Use Outbound Links

It may seem counter-intuitive to link away from your content, but by including links to highly ranked sources, you can increase your page rank because it lends legitimacy to your content. Linking to external sources demonstrates that the quality of your content is high enough that you reference other material, and, as a result, you get an SEO boost.

Install Social Sharing Buttons

Social media should already be a part of your Toronto SEO strategy, and part of that process is making sure that social sharing buttons – buttons which prompt readers to share your content on their social feeds – are becoming a larger part of search engine algorithms.

Focusing on your website’s SEO in Toronto  is one of the best things you can do for your business. By implementing these strategies, you can improve your site’s performance, increase your traffic, raise brand awareness, and put your readers on the right path down your sales funnel.