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Your role as a digital marketer is to ensure that you use not just the right digital marketing techniques but also ensure that your marketing techniques are approved by Google. As the largest search engine, Google aim is to offer its users the best search results. For the best results,…
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There are hundreds of thousands of companies online competing for the same audience as you. All those companies are looking for the best way to reach on top of search engine result pages. Even when applying industry-proven SEO techniques, you have to reassess them to determine if they work or…
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Perhaps you are reading this article because you recently realized that your business isn’t utilizing its optimum online potential for higher sales. Or, you could be one of the businesses that haven’t breached the online and digital marketing scene yet. Well, in either case, without the knowledge and the experience…
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Diamond & Diamond, one of Ontario’s largest personal injury law firms, has been able to expand rapidly using a multi-faceted digital strategy seamlessly integrated with traditional PR and media buying. With consumers constantly bombarded with advertising, standing out in the sea of noise becomes a constant struggle. Since taking over the…
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Public relations and search engine optimization may seem like strange bedfellows, but when you think about it, their role in a company is actually very similar. They’re both dedicated to increasing awareness, credibility, and visibility of the company or brand. The major difference is that where SEO focuses on search…
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Search engine optimization is something that most people have heard of, but not everybody understands. Many people erroneously assume that it’s a meaningless jargon term that gets thrown around in digital marketing circles. But SEO is anything but useless, and it’s a dynamic and adaptive field that changes and evolves…
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No matter what your business does, making sure that your online reputation management is as positive as possible should be one of your biggest priorities. Your “online reputation” is what comes up when people Google your business. Do they find a slew of negative reviews and blog posts tearing down your…
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If you have a website for your business, it’s likely that you’re already familiar with the term on-site SEO, or Search Engine Optimization. This tactic is one of the ways businesses can increase traffic to their site and boost brand awareness by helping users find them online. SEO has gone…
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Recognize Brand Ambassadors VentureBeat shared a great way to find the best brand ambassadors: Contact customers via e-mail, web form, comment card or social media and ask them a simple question: “On a scale of 1 – 10, how likely are you to review our business?” It may be a simple…
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Types of schema and ways to set them up on the local business websites If you are familiar with the word ‘schema’ by now, it is time to move on to the next topic. I.e. the types of schema needed for your local business website. Please note that all the…
