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Your role as a digital marketer is to ensure that you use not just the right digital marketing techniques but also ensure that your marketing techniques are approved by Google. As the largest search engine, Google aim is to offer its users the best search results. For the best results,…
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The concept of blogging is no longer a secret weapon of only a handful of companies. Every reputable Toronto SEO company and content creator understands the value that a regular blog brings to a company. Individual blog posts commonly rank high in search engine results, because they deliver the information…
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In the world of SEO, backlinks are one of the major factors that can lead to your rise up the search engine rankings. Of course, there were so many unscrupulous marketers out there in the early days of search engine optimization that the practice became taboo, but it is still…
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Effective Search Engine Optimization (SEO) has shifted over the past few years. SEO techniques have developed considerably, so modifications need to be made to your current strategy to make full use of these changes (including Off-Site SEO and On-Site SEO). On-page and on-site SEO are important methods that are used to…
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What is Infographic Marketing? Infographic marketing can act as an effective tool to digital marketing campaigns and other marketing tactics. It is a great way to generate relevant and high-performing backlines which than leads to organic search traffic. Infographics are very trendy when it comes to sharing content that is…
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What is Off-Site SEO? Off-page SEO (or Search Engine Optimization) is the practice of implementing techniques which are designed to improve your website’s ranking and position within a search engine’s results. Every reputable SEO agency in Toronto considers off-page factors when creating an overall strategy. These tactics differ from on-page…
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Recognize Brand Ambassadors VentureBeat shared a great way to find the best brand ambassadors: Contact customers via e-mail, web form, comment card or social media and ask them a simple question: “On a scale of 1 – 10, how likely are you to review our business?” It may be a simple…
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Types of schema and ways to set them up on the local business websites If you are familiar with the word ‘schema’ by now, it is time to move on to the next topic. I.e. the types of schema needed for your local business website. Please note that all the…
