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The practice of guest blogging has been declared dead on more than a few occasions. For those not in the know, guest blogging refers to writing blog posts for other websites in your industry or niche, in return for the opportunity to include a link back to your website. Many…
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The concept of blogging is no longer a secret weapon of only a handful of companies. Every reputable Toronto SEO company and content creator understands the value that a regular blog brings to a company. Individual blog posts commonly rank high in search engine results, because they deliver the information…
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Public relations and search engine optimization may seem like strange bedfellows, but when you think about it, their role in a company is actually very similar. They’re both dedicated to increasing awareness, credibility, and visibility of the company or brand. The major difference is that where SEO focuses on search…
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Effective Search Engine Optimization (SEO) has shifted over the past few years. SEO techniques have developed considerably, so modifications need to be made to your current strategy to make full use of these changes (including Off-Site SEO and On-Site SEO). On-page and on-site SEO are important methods that are used to…
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Search Engine Optimization (SEO) strategies have changed dramatically over the last few years. With a focus switch now on attracting high quality brand mentions, it requires having other websites talk about your company. Creating this buzz requires content marketing to adopt a better customer relationship. Jordan Whelan from Grey Smoke Media,…
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Mobilegeddon was the name given by web developers to Google’s algorithm update of April 21, 2015. The main effect of this update was to give priority to websites that displayed correctly on smartphones and other mobile devices. This update introduced ‘mobile-friendliness’ as a ranking signal – meaning websites that didn’t meet Google’s criteria…
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What is Infographic Marketing? Infographic marketing can act as an effective tool to digital marketing campaigns and other marketing tactics. It is a great way to generate relevant and high-performing backlines which than leads to organic search traffic. Infographics are very trendy when it comes to sharing content that is…
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What is Off-Site SEO? Off-page SEO (or Search Engine Optimization) is the practice of implementing techniques which are designed to improve your website’s ranking and position within a search engine’s results. Every reputable SEO agency in Toronto considers off-page factors when creating an overall strategy. These tactics differ from on-page…
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If you have a website for your business, it’s likely that you’re already familiar with the term on-site SEO, or Search Engine Optimization. This tactic is one of the ways businesses can increase traffic to their site and boost brand awareness by helping users find them online. SEO has gone…
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Content creation is one of the pillars of a strong Toronto-based SEO and online reputation management strategy. Without strong, clear, and concise content, your readers get lost, your audience becomes confused, and your customers may turn elsewhere to find what they need. If that isn’t enough of an incentive, Google…
