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In the world of SEO, backlinks are one of the major factors that can lead to your rise up the search engine rankings. Of course, there were so many unscrupulous marketers out there in the early days of search engine optimization that the practice became taboo, but it is still…
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Public relations and search engine optimization may seem like strange bedfellows, but when you think about it, their role in a company is actually very similar. They’re both dedicated to increasing awareness, credibility, and visibility of the company or brand. The major difference is that where SEO focuses on search…
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Search engine optimization is something that most people have heard of, but not everybody understands. Many people erroneously assume that it’s a meaningless jargon term that gets thrown around in digital marketing circles. But SEO is anything but useless, and it’s a dynamic and adaptive field that changes and evolves…
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Public relations has always been tasked with the role of building and protecting a company’s image and reputation. This job has taken on a whole new dimension since the internet has connected the globe and allowed people from all over the world to discuss and share stories about their experiences…
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Effective Search Engine Optimization (SEO) has shifted over the past few years. SEO techniques have developed considerably, so modifications need to be made to your current strategy to make full use of these changes (including Off-Site SEO and On-Site SEO). On-page and on-site SEO are important methods that are used to…
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Search Engine Optimization (SEO) strategies have changed dramatically over the last few years. With a focus switch now on attracting high quality brand mentions, it requires having other websites talk about your company. Creating this buzz requires content marketing to adopt a better customer relationship. Jordan Whelan from Grey Smoke Media,…
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Mobilegeddon was the name given by web developers to Google’s algorithm update of April 21, 2015. The main effect of this update was to give priority to websites that displayed correctly on smartphones and other mobile devices. This update introduced ‘mobile-friendliness’ as a ranking signal – meaning websites that didn’t meet Google’s criteria…
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What is Infographic Marketing? Infographic marketing can act as an effective tool to digital marketing campaigns and other marketing tactics. It is a great way to generate relevant and high-performing backlines which than leads to organic search traffic. Infographics are very trendy when it comes to sharing content that is…
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No matter what your business does, making sure that your online reputation management is as positive as possible should be one of your biggest priorities. Your “online reputation” is what comes up when people Google your business. Do they find a slew of negative reviews and blog posts tearing down your…
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What is Off-Site SEO? Off-page SEO (or Search Engine Optimization) is the practice of implementing techniques which are designed to improve your website’s ranking and position within a search engine’s results. Every reputable SEO agency in Toronto considers off-page factors when creating an overall strategy. These tactics differ from on-page…
