Top 5 SEO Metrics That Matter To Your Digital Marketing Strategy
There are hundreds of thousands of companies online competing for the same audience as you. All those companies are looking for the best way to reach on top of search engine result pages. Even when applying industry-proven SEO techniques, you have to reassess them to determine if they work or not. This is because tracking is the most important element of digital marketing.
To determine the progress of your digital marketing performance, you should take into account the Key Performance Indicators (KPIs). The KPIs are important because you cannot depend on search engine movements to check your progress. A good Math Tutor in Mississauga looks through the different elements of the topic to determine their progress and success, right?
That said; here are the crucial SEO metrics to check out:
- Referring domains and getting new backlinks
Backlinks play a significant role in SEO, and a page with more backlinks from authority backlinks will always rank higher even when a competitive page has the same on-page metrics like content quality and bounce rates. You have to keep track of backlinks as well as the referring domains for better rankings.
To track your site’s backlinks, you will have to monitor the frequency with which you update your site, the accuracy, and the trends. For these, you need a backlink analysis tool such as Google Search Console.
- Keyword Rankings
Ranking keywords is an important part of SEO. Though search results vary, keyword ranking is important in two ways – it guides you in the direction of your SEO efforts, and it also guides during your selection of keywords.
Tracking the keywords, you are getting ranked for is important for the success of your SEO strategy. You will also know if you are targeting the right keywords, if your site is growing and if you are effectively transferring link juice.
- Organic Traffic
Your website’s or page’s ranking should always bring you a high-ranking. Otherwise, your ranking doesn’t matter. So, to get information on the performance of your site and the effectiveness of your SEO strategies, you should track your organic traffic. If you notice an increase in the number of visitors to your site from search engines, then it means your ranking is improving.
For that, organic traffic is one of the purest SEO metrics as it gives quantifiable proof that you are doing something right. The keyword you are ranking for is important. You can use Google Analytics to monitor organic traffic.
- Average time spent on the page
If an internet user lands on a web page they are not interested in, they leave, but when your site is interesting, they will spend a lot more time on your website. While your page exists on either side of the balance, you need to make sure that you are the best or close to the best who are at the top.
By looking through the visitor’s Behaviour, you will know if users are leaving your page too fast.
- User Retention
Are people revisiting your site to check out more about your site? If not, chances are, you are churning out mediocre content. If you need people to revisit your site, create helpful and engaging content.
You should be able to track the usability of that page once a visitor lands on your landing page. You also need to ensure that your site has a high loading speed. Don’t forget to eliminate indexing problems.
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