The practice of guest blogging has been declared dead on more than a few occasions. For those not in the know, guest blogging refers to writing blog posts for other websites in your industry or niche, in return for the opportunity to include a link back to your website. Many companies also use guest bloggers on their own sites in order to boost the total amount of content.
If you are wondering whether guest blogging will help boost your SEO, the answer is yes, if you follow the right procedure and stick to certain protocols.
No Duplicate or Spammy Content in Guest Blogging
Originality is the key to creating guest blogs that resonate with search engines and provide the type of results you want. Despite what it may seem like, there is an infinite number of ways to say something, and using unique language, layouts and format in guest blogs will help. If you work with an SEO agency, they will be able to create posts with no duplicate content or spammy sounding posts.
Links from Authoritative Sites
Guest blogging is a great way for you to get links from authoritative sites in your industry. When your post is living on a high-quality website, with a link back to your site at the bottom of it, search engines see that as a huge positive that will enhance your SEO efforts. The key is to start up relationships or at least conversations with influential bloggers and websites in your niche, and offer your guest blogging services. Working with a reputable Toronto SEO agency can expedite the process.
The best place to start is always at the beginning, and that’s no different here. But which comes first, the blog post or the agreement? It can work either way, but it often makes more sense to get the go ahead to write a guest blog post first, so you can tailor it to exactly what the recipient wants. Sometimes, if you have a post already written and then try to shop it around as a guest post, you end up having to change it up anyway to meet their needs.
If your goal is to host guest bloggers on your own website, make sure to do your research and find out if they are reputable, and definitely reject any spammy-looking content. This is where finding a quality Toronto SEO company can help tremendously, because you can let them worry about the quality and authority of guest bloggers while you concentrate on running your business.