The concept of blogging is no longer a secret weapon of only a handful of companies. Every reputable Toronto SEO company and content creator understands the value that a regular blog brings to a company. Individual blog posts commonly rank high in search engine results, because they deliver the information searchers want. If you want to become an authority in your industry, then regular blogging is a must. If you want your blogs to help accomplish your SEO goals, here are 5 tips that will help.
1 – Keep It Fresh
It’s important to keep in mind that search engines want to provide users with the most up to date, relevant information when a search query is made. This means you should always be adding fresh content to meet these requirements, and blogging is the easiest way to do that. Update your site frequently and search engines will reward you for it.
2 – Use Relevant Keywords in Every Post
Since keywords are what web searchers use to find what they are looking for, it makes sense to include relevant keywords in every blog post you write. The old “keyword stuffing” techniques are useless, as they will get your site banned, but including keyword phrases a handful of times in each post will let the search engines know what your post is about. Working with a high-quality Toronto SEO company will ensure your keywords are mentioned the ideal number of times.
3 – Blogging for SEO
When blogging for SEO, it’s wise to keep posts focused on a singular theme or idea. In this post, if we branched off and started talking about PPC and other tactics, it would break the reader’s trance and possibly get them to abandon ship before they were finished reading. Search engines don’t like it either, so keep each post focused and write more of them if you have more to say.
4 – Develop a Backlink Strategy
The more high-quality backlinks you have pointing to your site, the higher you will rank in search engine results within your industry. When you write a post, don’t just post the blog on your own site. Add it to your social media channels, ask to have it added to resource pages on high ranking websites, or offer it to influential bloggers in your niche. It’s also important to link to your other blog posts internally and never attempt to buy backlinks.
5 – Make Sure Posts are Technically Sound
Having a great blog post that is poorly coded, loads slowly and is difficult to navigate through isn’t going to help your blogging for SEO efforts. Along with a well-written post, you also need a technically sound post. Make sure your Toronto SEO company has the experience and track record to create meaningful blog posts that will boost your SEO efforts every single week.
As a leading Toronto digital agency, we seek to maximize a client’s investment by taking into account how the elements of search engine marketing, media production, social media and content build off each other to create lasting impressions that sit top of mind.